B2B Appointment Booking
Conducting and managing a commercial prospecting campaign is not an easy task and requires a real investment (time, human resources, database, …). Calling upon experienced and recognized professionals is an adapted solution and a guarantee of efficiency and time saving! It is necessary to know how to be assisted with a right methodology (to target well its sectors, its markets, its positioning, pitch/argument, competition, …). Our company has developed for a number of years a strategy to optimize the appointment process and to satisfy our customers.
Our main objective is both to obtain for you commercial meetings with targeted prospects and to organize them (date, time and attendees).
To do this, we use sales methods and techniques that combine prospecting tools, a customer database that is updated on a daily basis, call volume, follow-up, rigor and innovation.
Appointments are mainly made through telephone prospecting, around targeted companies and contacts, but it can also be based on the use of personalized emails or sometimes professional networks (Linkedin, …).
The meetings must give you the opportunity to make yourself known (evangelization) and of course to generate leads (PUSH => Outbound Marketing).
Qualification & Reliability of your customer and prospect databases
We can help you update and enrich your prospect/customer databases. It should be noted that on average, 30% of a database evolves each year! Managing and maintaining a database requires rigor and time. These activities are time consuming!
Moreover, thanks to our expertise for many years, we have a database updated on a daily basis we can use for specific services.
Customers & Prospects Follow-Ups
It is quite common to notice that in a certain number of companies, potential prospects collected through webinars, seminars, trade shows, breakfasts, quotations, phone calls or emails are not always properly exploited…
We can assist you by taking care of the follow-ups of your prospects! We know how tedious they are but we must admit they have a great added value in the development of your turnover.
Personalized Support
Our business « commercial prospecting » is a clever mix of telemarketing and effective support with you throughout the project.
In the start-up phase, we build your phone sales pitch together. Moreover, we help you to identify your targets, to create your media (product sheets, company presentation,…).
During the campaign, Opsidion IT sends you a report (daily or weekly), which allows you to be reactive.
It is crucial to control the sales strategy when the appointment is taken, to have an active listening, to identify the needs, to ask the good questions in order to be able to continue thereafter in the commercial process (complementary appointment, POC, Commercial offer, Follow-up of negotiation,…). In addition, we can offer you a personalized commercial support with a prospect.
Training "Cold Calling"
Following recurrent requests from our customers, we have implemented this service to satisfy their growing needs. A few explanations about « Cold Calling », see just below.
What’s « Cold Calling »? It consists of prospecting by phone who don’t know you and who are not waiting for your calls. It doesn’t mean you don’t need to investigate their profiles. This cold call is therefore aimed at people who are not necessarily receptive to your company’s offer, which they may not even know.
Mostly used in B2B and B2C environments, this hard-hitting prospecting targets cold prospects who need to be interested in your products or services in a few minutes. This cold calling is a tricky exercise that requires talent, skill and resilience!!!
Cold Calling presents both benefits and drawbacks.
Benefits
The launch can be immediate. Setting up a Cold Calling strategy can be implemented in a few days. You select the companies you want to reach and the key contacts required. You target accounts that are aligned with your offers and references. The investment is limited however you have to prepare in deeper details your target (ICP & Buyer persona). It requires a few resources. There are no advertising campaigns, no set up of digital assets… The main cost is human. Don’t forget to get an efficient CRM with good Databases!
If you are relevant on the phone and your offer is enough differentiating, you can get results within the next first weeks. In Cold Calling, you will identify short, medium and long term business opportunities. It’s important to set up a nurturing system for your opportunities.
Drawbacks
In Cold Calling, nobody knows you, nobody expects you! The prospect did not identify you. He doesn’t know your company. As a consequence, the first contact will be less friendly and more complex. This is not an easy sales method for a junior ! This is “theoretically” more comfortable for an expert who is used to manage critical situations (phone barrier, handling rejections, …) and get great skills to control the context.
As a conclusion, the goal of this training is to understand, to assimilate and to learn a methodology which allow you to practice and succeed in your sales business. We propose a program tailored, in prority, for new sales persons; it’s also an opportunity for sales people who need to get a refresh or complement. It’s just a one day session. So, don’t hesitate to contact us for deeper details !
